Best-selling Budweiser becomes official beer of OSEG sports teams and TD Place
OTTAWA – The Ottawa Sports and Entertainment Group (OSEG) and Labatt Breweries of Canada today announced a multi-year partnership that will provide visitors to TD Place with a tremendous selection of domestic, imported and Ontario-made beers. In addition, Budweiser will become the Official Beer of OSEG sports teams and TD Place, with a presence at all sports and entertainment events.
“We’re delighted to welcome Labatt to the OSEG team as a founding partner and excited by the opportunity to offer our fans their global selection of high-quality beers,” said Jeff Hunt, President of OSEG Sports. “Our ultimate goal is to provide visitors to TD Place with an exceptional experience and Labatt shares that commitment to excellence by connecting with consumers and delivering a variety of tastes and experiences.”
Labatt will be the title sponsor of a game-day beer garden during REDBLACKS football and Fury FC soccer games; title sponsor of a fan zone during Ottawa 67’s hockey games and presenting sponsor of tailgate parties prior to REDBLACKS games. Labatt will also receive in-stadium and in-arena branding and will actively leverage the partnership throughout the Ottawa region.
“It’s a privilege to collaborate with an organization as committed as we are to creating superior sport experiences,” said Adam Cooke, Regional Vice President – Ontario, Labatt Breweries of Canada. “As a founding partner, we look forward to executing best-in-class activations at TD Place and across Ottawa.”
The Labatt offerings at TD Place will include domestic favourites Budweiser, Bud Light, Blue and Alexander Keith’s IPA and its flavoursome new Hops Series beers. Customers will also choose from a selection of international favourites including Stella Artois and Corona.
About Labatt Breweries of Canada
Labatt Breweries is one of Canada’s founding businesses and oldest brewers. Founded by John Kinder Labatt in London Ontario in 1847, Labatt today has more than 3,000 employees and six breweries across the country and a portfolio of 60 quality beers. As an integral part of Anheuser-Busch InBev, Labatt also sells world-renowned beers such as Stella Artois and Corona to consumers across Canada. AB InBev is the world’s leading brewer, and recognized as first in the beverage industry on Fortune Magazine’s World’s Most Admired Companies list in 2013.
About the Ottawa Sports and Entertainment Group (OSEG)
The Ottawa Sports and Entertainment Group is a partnership of five Ottawa business and community leaders. OSEG has partnered with the City of Ottawa to revitalize and manage Lansdowne Park, which houses the TD Place sports and entertainment facility, a new commercial district, office tower, condominium towers, townhomes and an 18-acre urban park. OSEG also owns and operates three sports teams: the Ottawa REDBLACKS (CFL), Ottawa Fury FC (NASL) and the Ottawa 67’s (OHL). The CFL football team and the NASL soccer team will commence play in 2014. For more information on OSEG visit www.OSEG.ca.
